Wendigo Apparel Co.
Brand Identity Creation + Marketing Assets/Strategy
Wendigo Apparel Co. approached me as a winter apparel start-up looking to make their mark in a crowded industry.
The owners of Wendigo, two native-born Alaskans now living in Toronto, wanted to somehow combine the rugged feel of most other "outdoor" and "winter" brands but shake the traditional. In our talks, we decided the best way to represent the NEVER SATISFIED mentality of the brand would be their insatiable mascot - the mythical Wendigo.
After creating the brand kit, we set out to create additional resources to use on apparel and in the brand's launch, which are still in progress...
Wendigo plans to launch early 2021 with a full line of gear.